Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Business: Accounting, Finance, Management & Marketing
Editors	Gregory T. Papanikos
Place of Publication	Athens
Publisher	ATINER
Pages	113 - 114
ISBN (Print)	978-960-9549-14-1
Publication status	Published - 1 Aug 2011

Cite this

@inproceedings{29d91fb3bc9849f094350ce2e0811f4e,

title = "Measuring the Influence of Third-Party Product Tests on Product Choice Behaviour",

author = "Wolfgang Ziniel",

year = "2011",

month = aug,

day = "1",

language = "English",

isbn = "978-960-9549-14-1",

pages = "113 -- 114",

editor = "\{Gregory T. Papanikos\}",

booktitle = "Business: Accounting, Finance, Management \& Marketing",

publisher = "ATINER",

address = "Greece",

}