Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions

Bodo B. Schlegelmilch

Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions

Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354 1993
Publication status	Published - 1993

Cite this

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title = "Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1993",

language = "English",

booktitle = "Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354 1993",

}

Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. / Schlegelmilch, Bodo B.
Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354 1993. 1993.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions

AU - Schlegelmilch, Bodo B.

PY - 1993

Y1 - 1993

M3 - Contribution to conference proceedings

BT - Marketing for the New Europe: Dealing with Complexity, Vol. 2, Proceedings of the 22nd Annual Conference of the European Marketing Academy, Barcelona, Spain, May 25-28, 1323-1354 1993

ER -