Media conceptualizing illnesses-the case of the flu

Nikola Dobric*, Franzisca Weder

*Corresponding author for this work

Publication: Scientific journalJournal articlepeer-review


The second half of last century and the beginning of the current one were marked by several major health crises caused by the widespread and often deadly flu epidemics. The paper investigates the academic medical discourse used by the media as the major initial source of information about the epidemic. The focus of the study is on the conceptual metaphors used in medical academic publications to portrait the flu as they seem to be the most semantically accessible linguistic units used by the media to transfer information from scientific discourse to the general public. Theoretical and practical implications of this information transfer as well as limitations of the study are discussed.

Original languageEnglish
Pages (from-to)126-142
Number of pages17
Issue number1
Publication statusPublished - 2 Jan 2016
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2015 Taylor and Francis.

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 508007 Communication science
  • 508009 Media research

Cite this