Methodenpluralismus in der Konsumentenforschung

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Innovationen in Marketing und Handel
Editors	Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph
Place of Publication	Wien
Publisher	Linde Verlag
Pages	273 - 283
Publication status	Published - 1 Sept 2006

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inbook{2825739edcba4afa97ac406764a21d9a,

title = "Methodenpluralismus in der Konsumentenforschung",

author = "Renate Buber",

year = "2006",

month = sep,

day = "1",

language = "Deutsch ({\"O}sterreich)",

pages = "273 -- 283",

editor = "\{Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph\}",

booktitle = "Innovationen in Marketing und Handel",

publisher = "Linde Verlag",

}