| Original language | German (Austria) |
|---|---|
| Title of host publication | Qualitative Marktforschung. Konzepte-Methoden-Analysen |
| Editors | Buber, Renate, Holzmüller, Hartmut H. |
| Place of Publication | Wiesbaden |
| Publisher | Gabler |
| Pages | 883 - 901 |
| ISBN (Print) | 978-3-8349-0229-0 |
| Publication status | Published - 1 Jun 2007 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502020 Market research
- 502019 Marketing
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