Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes

Parissa Haghirian, Maria Madlberger, Akihiro Inoue

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 41st Hawaii International Conference on System Sciences
Editors	Ralph H. Sprague Jr.
Place of Publication	Waikoloa, Hawaii, USA
Publication status	Published - 2008

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title = "Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes",

author = "Parissa Haghirian and Maria Madlberger and Akihiro Inoue",

year = "2008",

language = "English",

editor = "{Ralph H. Sprague Jr.}",

booktitle = "Proceedings of the 41st Hawaii International Conference on System Sciences",

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Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. / Haghirian, Parissa; Madlberger, Maria; Inoue, Akihiro.
Proceedings of the 41st Hawaii International Conference on System Sciences. ed. / Ralph H. Sprague Jr. Waikoloa, Hawaii, USA, 2008.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

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AU - Haghirian, Parissa

AU - Madlberger, Maria

AU - Inoue, Akihiro

PY - 2008

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M3 - Contribution to conference proceedings

BT - Proceedings of the 41st Hawaii International Conference on System Sciences

A2 - Ralph H. Sprague Jr., null

CY - Waikoloa, Hawaii, USA

ER -