| Original language | English |
|---|---|
| Pages (from-to) | 33 - 36 |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| Volume | 63 |
| Issue number | 3 |
| Publication status | Published - 2017 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502020 Market research
- 501021 Social psychology
- 501002 Applied psychology
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