Music for Free? How Free Ad-funded Downloads Affect Consumer Choice

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	777 - 794
Journal	Journal of the Academy of Marketing Science
Volume	39
Issue number	5
Publication status	Published - 2011

Cite this

@article{cab4d42a3d6e4ec79a0df1cdce1049a8,

title = "Music for Free? How Free Ad-funded Downloads Affect Consumer Choice",

author = "Dominik Papies and Felix Eggers and Nils Wl{\"o}mert",

year = "2011",

language = "English",

volume = "39",

pages = "777 -- 794",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

number = "5",

}