Namen in der Wirtschaftswerbung als Elemente patriotischer Traditionen in Russland

Edgar Hoffmann

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Werbegeschichte(n)
Subtitle of host publication	Markenkommunikation zwischen Tradition und Innovation
Editors	Sabine Heinemann
Place of Publication	Wiesbaden
Publisher	Springer
Pages	233-251
ISBN (Print)	978-3-658-26656-1
DOIs	https://doi.org/10.1007/978-3-658-26657-8_14
Publication status	Published - 2019

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inbook{51ec4e0f3baa4848a43902f73cda8f94,

title = "Namen in der Wirtschaftswerbung als Elemente patriotischer Traditionen in Russland",

author = "Edgar Hoffmann",

year = "2019",

doi = "10.1007/978-3-658-26657-8_14",

language = "Deutsch ({\"O}sterreich)",

isbn = "978-3-658-26656-1",

pages = "233--251",

editor = "Sabine Heinemann",

booktitle = "Werbegeschichte(n)",

publisher = "Springer",

address = "Deutschland",

}