Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

Brigitte Naderer, Jens Seiffert-Brockmann, Jörg Matthes, Sabine Einwiller

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)273 - 281
JournalCommunications
Volume45
DOIs
Publication statusPublished - 2020

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