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New directions - New insights: Proceedings of the fourth German-French-Austrian conference on quantitative marketing

  • Garaus Marion
  • , Wolfgang Weitzl
  • , Elisabeth Wolfsteiner
  • , Magdalena Zimprich

Publication: Book/Editorship/ReportEdited book (editorship)

Original languageEnglish
Place of PublicationVienna
Publication statusPublished - 1 Jun 2010

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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