@inproceedings{cdba978f657d46bb9292c4181b2550c9,
title = "New Ways of Understanding the Customer: Perceptual Maps from Forum Entries",
author = "Wolfgang Ziniel and Karl Lederm{\"u}ller",
year = "2010",
month = oct,
day = "1",
language = "English",
pages = "82",
editor = "\{Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich\}",
booktitle = "Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights",
publisher = "Universit{\"a}t Wien",
address = "Austria",
}