| Original language | German |
|---|---|
| Place of Publication | Wiesbaden |
| Publisher | Gabler |
| Number of pages | 275 |
| Edition | 1 |
| ISBN (Electronic) | 978-3-8349-6192-1 |
| ISBN (Print) | 978-3-8349-2843-6 |
| Publication status | Published - 2011 |
Publication series
| Series | Reihe Werbe- und Markenforschung |
|---|
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