On the misguided pursuit of happiness and ethical decision making: The roles of focalism and the impact bias in unethical and selfish behavior

An important body of research in the field of behavioral ethics argues that individuals behave unethically and selfishly because they want to obtain desired outcomes, such as career advancement and monetary rewards. Concurrently, a large body of literature in social psychology has shown that the subjective value of an outcome is determined by its anticipated emotional impact. Such impact has been consistently found to be overestimated both in its intensity and in its duration (i.e. impact bias) due to focalism (i.e. excessive focus on the desired outcome). Across four empirical studies, this investigation demonstrates that reducing focalism and thereby attenuating the impact bias in regards to desired outcomes decreases people’s tendency to engage in both unethical and selfish behavior to obtain those outcomes.