Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior

Margaret K. Hogg; Elfriede Penz

Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Brick & Mortar Shopping in the 21st Century
Editors	Tina M. Lowrey
Place of Publication	New York
Publisher	Lawrence Erlbaum
Pages	53 - 83
Publication status	Published - 2008

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title = "Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior",

author = "Hogg, {Margaret K.} and Elfriede Penz",

year = "2008",

language = "English",

pages = "53 -- 83",

editor = "{Tina M. Lowrey}",

booktitle = "Brick & Mortar Shopping in the 21st Century",

publisher = "Lawrence Erlbaum",

}

Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior. / Hogg, Margaret K.; Penz, Elfriede.
Brick & Mortar Shopping in the 21st Century. ed. / Tina M. Lowrey. New York: Lawrence Erlbaum, 2008. p. 53 - 83.

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

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AU - Hogg, Margaret K.

AU - Penz, Elfriede

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BT - Brick & Mortar Shopping in the 21st Century

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PB - Lawrence Erlbaum

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