Original language | English |
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Title of host publication | Product Innovation and Management |
Editors | Shet, Jagdish N., Malhotra, Naresh K. |
Place of Publication | West Sussex |
Publisher | Wiley International Encyclopedia of Marketing |
Pages | 51 - 152 |
Publication status | Published - 1 Mar 2011 |
Open Source
Publication: Chapter in book/Conference proceeding › Chapter in edited volume