Original language | English |
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Title of host publication | The New Role of Regional Management |
Editors | Ambos, Björn, Schlegelmilch, Brodo B. |
Place of Publication | Houndmills, Basingstoke, U.K. |
Publisher | Palgrave Macmillan |
Pages | 180 - 193 |
Publication status | Published - 1 Apr 2010 |
Opportunity Development and Centrality: The Case of Boehringer Ingelheim
Publication: Chapter in book/Conference proceeding › Chapter in edited volume