Opportunity Development and Centrality: The Case of Boehringer Ingelheim

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationThe New Role of Regional Management
Editors Ambos, Björn, Schlegelmilch, Brodo B.
Place of PublicationHoundmills, Basingstoke, U.K.
PublisherPalgrave Macmillan
Pages180 - 193
Publication statusPublished - 1 Apr 2010

Cite this