Ostmarketing vor neuen Herausforderungen

Reiner Springer

Publication: Scientific journal › Journal article

Original language	German (Austria)
Pages (from-to)	227 - 232
Journal	transfer - Zeitschrift für Kommunikation und Markenmanagement
Volume	35
Issue number	6
Publication status	Published - 1 Oct 1990

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@article{4a79ae5cf0584a3a8f62a51e3c823f3c,

title = "Ostmarketing vor neuen Herausforderungen",

author = "Reiner Springer",

year = "1990",

month = oct,

day = "1",

language = "Deutsch ({\"O}sterreich)",

volume = "35",

pages = "227 -- 232",

journal = "transfer - Zeitschrift f{\"u}r Kommunikation und Markenmanagement",

issn = "1436-798X",

number = "6",

}