Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationThe Routledge Companion to Strategic Marketing
Editors Bodo B. Schlegelmilch, Russell S. Winer
Place of PublicationNew York
Pages449 - 465
ISBN (Print)9781138489080
Publication statusPublished - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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