Overcoming Quality Issues in Digital Display Advertising Using Digital Dashboards

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	The Routledge Companion to Strategic Marketing
Editors	Bodo B. Schlegelmilch, Russell S. Winer
Place of Publication	New York
Publisher	Routledge
Pages	449 - 465
ISBN (Print)	9781138489080
DOIs	https://doi.org/10.4324/9781351038669
Publication status	Published - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

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