Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps

Thomas Reutterer

Institute for Marketing and Customer Analytics

Publication: Working/Discussion Paper › Working Paper/Preprint

1 results

Finished

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (Researcher), Dolnicar, S. (Researcher) & Reutterer, T. (Researcher)
1/01/97 → 31/03/03
Project: Other