Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps

Thomas Reutterer

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

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Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches
Reutterer, T. (PI - Project head) & Natter, M. (Researcher)
1/01/97 → 30/11/98
Project: Research funding