Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes

Brigitte Stangl, Margit Kastner, Girish Prayag

Marketing

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

1 Science to science

1 results
- Title
- Start date(ascending)

Pay-What-You-Want (PWYW) Pricing for High-Value Priced Services: Potential, New and Repeat Customers
Stangl, B. (Contributor), Kastner, M. (Contributor) & Prayag, G. (Speaker)
21 Jul 2016 → 24 Jul 2016
Activity: Talk or presentation › Science to science