Pay-What-You-Want (PWYW) pricing for high-value priced services: potential, new and repeat customes

Brigitte Stangl, Margit Kastner, Girish Prayag

Marketing

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

1 Journal article

1 results

2017

Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customer
Stangl, B., Kastner, M. & Prayag, G., 2017, In: Journal of Business Research. 74, p. 168 - 174
Publication: Scientific journal › Journal article › Research › peer-review