Paying twice for aesthetic customization? The negative effect of uniqueness on a product's resale value

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	602-624
Journal	Journal of Marketing Research
Volume	60
Issue number	3
Early online date	Sept 2022
DOIs	https://doi.org/10.1177/00222437221128576
Publication status	Published - 2023

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title = "Paying twice for aesthetic customization? The negative effect of uniqueness on a product's resale value",

author = "Matthias Fuchs and Martin Schreier",

year = "2023",

doi = "10.1177/00222437221128576",

language = "English",

volume = "60",

pages = "602--624",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "3",

}

TY - JOUR

T1 - Paying twice for aesthetic customization? The negative effect of uniqueness on a product's resale value

AU - Fuchs, Matthias

AU - Schreier, Martin

PY - 2023

Y1 - 2023

U2 - 10.1177/00222437221128576

DO - 10.1177/00222437221128576

M3 - Journal article

SN - 0022-2437

VL - 60

SP - 602

EP - 624

JO - Journal of Marketing Research

JF - Journal of Marketing Research

IS - 3

ER -