Perceived Value in Consumption-Systems Applied to the Automotive Industry

Alexander Zauner, Monika Koller, Arne Floh

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationEMAC 40th Conference Proceedings: The day after-Inspiration, Innovation, Implementation
Editors University of Ljubljana, Faculty of Economics
Place of PublicationLjubljana
Pages1 - 7
Publication statusPublished - 1 May 2011

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