| Original language | English |
|---|---|
| Title of host publication | Marketing Theory and Applications. Proceedings of the American Marketing Association 1994 Winter Educators' Conference, St. Petersburg, Florida, February 19-22, 1994. p. 40 1994 |
| Publication status | Published - 1994 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver