| Original language | English |
|---|---|
| Title of host publication | AM2006 Conference Proceedings |
| Editors | Academy of Marketing |
| Place of Publication | London, United Kingdom |
| Pages | ??? |
| Publication status | Published - 1 May 2006 |
'Physicians' Perspective On Relationship Marketing Tactics
Sven Kuenzel, Arne Floh
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings