“Pick-any” measures contaminate brand image studies.

Sara Dolnicar, John R. Rossiter, Bettina Grün

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	821 - 834
Journal	International Journal of Market Research (früher: Journal of the Market Research Society)
Volume	54
Issue number	6
DOIs	https://doi.org/10.2501/IJMR-54-6-821-834
Publication status	Published - 2012

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "“Pick-any” measures contaminate brand image studies.",

author = "Sara Dolnicar and Rossiter, {John R.} and Bettina Gr{\"u}n",

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AU - Dolnicar, Sara

AU - Rossiter, John R.

AU - Grün, Bettina

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JO - International Journal of Market Research (früher: Journal of the Market Research Society)

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