Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales

Publication: Contribution to conference › Conference paper

Original language	English
Publication status	Published - 2019
Externally published	Yes
Event	EMAC 2019 Conference - Duration: 1 Jan 2019 → …

Unknown	EMAC 2019 Conference
Period	1/01/19 → …

Austrian Classification of Fields of Science and Technology (ÖFOS)

@conference{f77de32773824fbfbc1c032fbd827a60,

title = "Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales",

keywords = "seeded marketing campaigns, firm-created word-of-mouth, marketing \& brand context effects",

author = "Ulrike Phieler and Florian Dost",

year = "2019",

language = "English",

note = "EMAC 2019 Conference ; Conference date: 01-01-2019",

}

TY - CONF

T1 - Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales

AU - Phieler, Ulrike

AU - Dost, Florian

PY - 2019

Y1 - 2019

KW - seeded marketing campaigns

KW - firm-created word-of-mouth

KW - marketing & brand context effects

UR - https://www.researchgate.net/publication/395003630_Planning_Seeded_Marketing_Campaigns_that_Drive_Firm-created_Word-of-Mouth_and_Sales

M3 - Conference paper

T2 - EMAC 2019 Conference

Y2 - 1 January 2019

ER -