| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 57 - 59 |
| Journal | transfer - Zeitschrift für Kommunikation und Markenmanagement |
| Issue number | 1 |
| Publication status | Published - 1 Jul 2008 |
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Positionierung von Biermarken
- Wolfgang Mayerhofer
Publication: Scientific journal › Journal article › peer-review