| Original language | German (Austria) |
|---|---|
| Pages (from-to) | 95 - 109 |
| Journal | der markt - International Journal of Marketing (eingestellt 2013) |
| Volume | 49 |
| Issue number | 2 |
| Publication status | Published - 1 Oct 2010 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502020 Market research
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