Practice Prize Report: Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting and Positioning Tool

Martin Natter, Andreas Mild, Udo Wagner, Alfred Taudes

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)585 - 600
JournalMarketing Science
Issue number4
Publication statusPublished - 1 Sept 2008

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502020 Market research
  • 502052 Business administration
  • 502015 Innovation management
  • 502019 Marketing

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