Predicting Customer Future with Recurrent Neural Nets: From RFM to LSTM

Thomas Reutterer, Jan Valendin, Klaudius Kalcher, Michael Platzer

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageAmerican English
Title of host publicationProceedings of the 49th EMAC Annual Conference, Budapest, Hungary, May 27, 2020
Subtitle of host publicationFrom Hands-On to High-End: Advances in Customer Base Analysis
Publication statusPublished - 2020

Publication series

SeriesProceedings of the European Marketing Academy Conference (EMAC)

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