Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs

Nils Wlömert, Felix Eggers

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)195 - 210
JournalMarketing Letters
Issue number1
Publication statusPublished - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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