Predicting Share Of Wallet Using Customer Loyalty Card Data

Filipe Sengo Furtado; Thomas Reutterer; Oded Netzer

Predicting Share Of Wallet Using Customer Loyalty Card Data

Filipe Sengo Furtado, Thomas Reutterer, Oded Netzer

Institute for Marketing and Customer Analytics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 47th EMAC Annual Conference, Glasgow, May 29- June 1, 2018
Subtitle of host publication	New Insights into Customer Management
Publisher	EMAC
ISBN (Print)	978-1-5272-1911-3
Publication status	Published - 2018

Publication series

Series	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

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University Library Catalogue

Cite this

@inproceedings{3f1a472957844c92898be5448f87fd3d,

title = "Predicting Share Of Wallet Using Customer Loyalty Card Data",

author = "{Sengo Furtado}, Filipe and Thomas Reutterer and Oded Netzer",

year = "2018",

language = "English",

isbn = "978-1-5272-1911-3",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

publisher = "EMAC",

booktitle = "Proceedings of the 47th EMAC Annual Conference, Glasgow, May 29- June 1, 2018",

}

Predicting Share Of Wallet Using Customer Loyalty Card Data. / Sengo Furtado, Filipe; Reutterer, Thomas; Netzer, Oded.
Proceedings of the 47th EMAC Annual Conference, Glasgow, May 29- June 1, 2018: New Insights into Customer Management. EMAC, 2018. (Proceedings of the European Marketing Academy Conference (EMAC)).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Predicting Share Of Wallet Using Customer Loyalty Card Data

AU - Sengo Furtado, Filipe

AU - Reutterer, Thomas

AU - Netzer, Oded

PY - 2018

Y1 - 2018

M3 - Contribution to conference proceedings

SN - 978-1-5272-1911-3

T3 - Proceedings of the European Marketing Academy Conference (EMAC)

BT - Proceedings of the 47th EMAC Annual Conference, Glasgow, May 29- June 1, 2018

PB - EMAC

ER -