Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature

Bodo B. Schlegelmilch

Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature

Bodo B. Schlegelmilch

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 1990
Publication status	Published - 1990

Cite this

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title = "Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1990",

language = "English",

booktitle = "Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 1990",

}

Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature. / Schlegelmilch, Bodo B.
Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 1990. 1990.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Prenotification and Mail Survey Response Rates: A Quantitative Integration of the Literature

AU - Schlegelmilch, Bodo B.

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M3 - Contribution to conference proceedings

BT - Recent Developments in Marketing, Vol. 3, Proceedings of the 23rd Annual Conference of the Marketing Education Group, Oxford, England, July 16-19, 1240-1260 1990

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