Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market

Janine Empen, Jens-Peter Loy, Christoph Weiss

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)736 - 759
JournalEuropean Journal of Marketing
Issue number5/6
Publication statusPublished - 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502013 Industrial economics

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