Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market

Janine Empen, Jens-Peter Loy, Christoph Weiss

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	736 - 759
Journal	European Journal of Marketing
Volume	49
Issue number	5/6
DOIs	https://doi.org/10.1108/EJM-08-2013-0433
Publication status	Published - 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market",

author = "Janine Empen and Jens-Peter Loy and Christoph Weiss",

year = "2015",

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journal = "European Journal of Marketing",

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TY - JOUR

T1 - Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market

AU - Empen, Janine

AU - Loy, Jens-Peter

AU - Weiss, Christoph

PY - 2015

Y1 - 2015

U2 - 10.1108/EJM-08-2013-0433

DO - 10.1108/EJM-08-2013-0433

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VL - 49

SP - 736

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JO - European Journal of Marketing

JF - European Journal of Marketing

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