Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	736 - 759
Journal	European Journal of Marketing
Volume	49
Issue number	5/6
DOIs	https://doi.org/10.1108/EJM-08-2013-0433
Publication status	Published - 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

@article{97846bd89ad047cebd5436f1f34ed72e,

title = "Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market",

author = "Janine Empen and Jens-Peter Loy and Christoph Weiss",

year = "2015",

doi = "10.1108/EJM-08-2013-0433",

language = "English",

volume = "49",

pages = "736 -- 759",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

number = "5/6",

}

TY - JOUR

T1 - Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market

AU - Empen, Janine

AU - Loy, Jens-Peter

AU - Weiss, Christoph

PY - 2015

Y1 - 2015

U2 - 10.1108/EJM-08-2013-0433

DO - 10.1108/EJM-08-2013-0433

M3 - Journal article

SN - 0309-0566

VL - 49

SP - 736

EP - 759

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 5/6

ER -