| Original language | English |
|---|---|
| Pages (from-to) | 593 |
| Journal | European Advances in Consumer Research |
| Volume | 9 |
| Publication status | Published - 2011 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502020 Market research
- 501021 Social psychology
- 501002 Applied psychology