Product Placed Versus Product Interacted: Does It Matter?

Bernadette Kamleitner, Abul Khair Jyote

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)593
JournalEuropean Advances in Consumer Research
Publication statusPublished - 2011

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502020 Market research
  • 501021 Social psychology
  • 501002 Applied psychology

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