Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

Publication: Scientific journal › Journal article › peer-review

Original language	English
Journal	Journal of International Marketing
DOIs	https://doi.org/10.1177/1069031X9400200102
Publication status	Published - 1994

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@article{ca288c2ae6cb4f4fa8e87980c028cff0,

title = "Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison",

author = "\{Du Preez\}, \{Johann P.\} and Adamantios Diamantopoulos and Schlegelmilch, \{Bodo B.\}",

year = "1994",

doi = "10.1177/1069031X9400200102",

language = "English",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "SAGE Publications Ltd",

}

TY - JOUR

T1 - Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

AU - Du Preez, Johann P.

AU - Diamantopoulos, Adamantios

AU - Schlegelmilch, Bodo B.

PY - 1994

Y1 - 1994

U2 - 10.1177/1069031X9400200102

DO - 10.1177/1069031X9400200102

M3 - Journal article

SN - 1069-031X

JO - Journal of International Marketing

JF - Journal of International Marketing

ER -