Original language | German (Austria) |
---|---|
Title of host publication | Enzyklopädie der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5 |
Editors | Rosenstiel, Lutz von |
Place of Publication | Göttingen |
Publisher | Hogrefe Verlag GmbH and Co. KG |
Pages | 347 - 374 |
Publication status | Published - 2007 |
Produkt und Markenimage
Günter Schweiger, Andreas Strebinger
Publication: Chapter in book/Conference proceeding › Chapter in edited volume