Produkt und Markenimage

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	German (Austria)
Title of host publication	Enzyklopädie der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5
Editors	Rosenstiel, Lutz von
Place of Publication	Göttingen
Publisher	Hogrefe Verlag GmbH and Co. KG
Pages	347 - 374
Publication status	Published - 2007

Cite this

@inbook{9d8f62ef92ae47b384b60ad653a866d1,

title = "Produkt und Markenimage",

author = "G{\"u}nter Schweiger and Andreas Strebinger",

year = "2007",

language = "Deutsch ({\"O}sterreich)",

pages = "347 -- 374",

editor = "\{Rosenstiel, Lutz von\}",

booktitle = "Enzyklop{\"a}die der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5",

publisher = "Hogrefe Verlag GmbH and Co. KG",

address = "Deutschland",

}