PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising

Publication: Scientific journal › Journal article › peer-review

Access to Document

@article{751c0ae6452a4a7eb41e714b5178f7ee,

title = "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising",

author = "Bernd Skiera and \{Abou Nabout\}, Nadia",

year = "2013",

doi = "10.1287/mksc.1120.0735",

language = "English",

volume = "32",

pages = "213 -- 220",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "2",

}