Providing in-store experience for digital natives in brick-and-mortar book stores

Cordula Cerha; Fabian Nindl

Providing in-store experience for digital natives in brick-and-mortar book stores

Institute for Retailing & Data Science

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022
Subtitle of host publication	Zagreb, Croatia
Editors	Kristina Petljak, Xavier Brusset, Christoph Teller
Place of Publication	Zagreb
Publisher	University of Zagreb
Pages	21-25
ISBN (Print)	978-953-346-184-7
Publication status	Published - 2022
Event	7th Colloquium on European Research in Retailing 2022: The New Age Of Retailing: Rethink, Reconnect, Revive - University of Zagreb, Faculty of Economics and Business Zagreb, Zagreb, Croatia Duration: 8 Sept 2022 → 10 Oct 2022 https://cerr.sciencesconf.org/

Conference

Conference	7th Colloquium on European Research in Retailing 2022
Abbreviated title	CERR
Country/Territory	Croatia
City	Zagreb
Period	8/09/22 → 10/10/22
Internet address	https://cerr.sciencesconf.org/

Check availability

University Library Catalogue

Cite this

@inproceedings{83deb7ae896d48c6a891fe9da170deab,

title = "Providing in-store experience for digital natives in brick-and-mortar book stores",

author = "Cordula Cerha and Fabian Nindl",

year = "2022",

language = "English",

isbn = "978-953-346-184-7",

pages = "21--25",

editor = "Kristina Petljak and Xavier Brusset and Christoph Teller",

booktitle = "Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022",

publisher = "University of Zagreb",

address = "Croatia",

note = "7th Colloquium on European Research in Retailing 2022 : The New Age Of Retailing: Rethink, Reconnect, Revive, CERR ; Conference date: 08-09-2022 Through 10-10-2022",

url = "https://cerr.sciencesconf.org/",

}

Cerha, C & Nindl, F 2022, Providing in-store experience for digital natives in brick-and-mortar book stores. in K Petljak, X Brusset & C Teller (eds), Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022: Zagreb, Croatia. University of Zagreb, Zagreb, pp. 21-25, 7th Colloquium on European Research in Retailing 2022, Zagreb, Croatia, 8/09/22.

Providing in-store experience for digital natives in brick-and-mortar book stores. / Cerha, Cordula ; Nindl, Fabian.
Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022: Zagreb, Croatia. ed. / Kristina Petljak; Xavier Brusset; Christoph Teller. Zagreb: University of Zagreb, 2022. p. 21-25.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Providing in-store experience for digital natives in brick-and-mortar book stores

AU - Cerha, Cordula

AU - Nindl, Fabian

PY - 2022

Y1 - 2022

M3 - Contribution to conference proceedings

SN - 978-953-346-184-7

SP - 21

EP - 25

BT - Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022

A2 - Petljak, Kristina

A2 - Brusset, Xavier

A2 - Teller, Christoph

PB - University of Zagreb

CY - Zagreb

T2 - 7th Colloquium on European Research in Retailing 2022

Y2 - 8 September 2022 through 10 October 2022

ER -