Qualitative analysis of online communities to support international business decisions

Rudolf Sinkovics, Elfriede Penz, Francisco Jose Molina Castillo

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationHandbook of Strategic e-Business Management
Editors Francisco Martinez-Lopez
Place of PublicationHeidelberg
PublisherSpringer
Pages841 - 862
Publication statusPublished - 2014

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