Original language | German (Austria) |
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Title of host publication | Qualitative Marktforschung. Konzepte-Methoden-Analysen |
Editors | Buber, Renate, Holzmüller, Hartmut H. |
Place of Publication | Wiesbaden |
Publisher | Gabler |
Pages | 415 - 435 |
ISBN (Print) | 978-3-8349-0229-0 |
Publication status | Published - 1 Jun 2007 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 504
- 502020 Market research