| Original language | German (Austria) |
|---|---|
| Title of host publication | Qualitative Marktforschung Konzepte-Methoden-Analysen |
| Editors | Renate Buber, Hartmut H. Holzmüller |
| Place of Publication | Wiesbaden |
| Publisher | Gabler |
| Pages | 415 - 436 |
| ISBN (Print) | 978-3-8349-0976-3 |
| Publication status | Published - 1 Jun 2009 |
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