Qualitative Marktforschung. Konzepte-Methoden-Analysen

Renate Buber, Hartmut H. Holzmüller

Publication: Book/Editorship/ReportEdited book (editorship)

Original languageGerman (Austria)
Place of PublicationWiesbaden
PublisherGabler
ISBN (Print)978-3-8349-0229-0
Publication statusPublished - 1 Jun 2007

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 509
  • 504
  • 502019 Marketing
  • 502020 Market research

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