Quick, simple and reliable: Forced binary survey questions.

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	231 - 252
Journal	International Journal of Market Research (früher: Journal of the Market Research Society)
Volume	53
Issue number	2
DOIs	https://doi.org/10.2501/IJMR-53-2-231-252
Publication status	Published - 2011

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "Quick, simple and reliable: Forced binary survey questions.",

author = "Sara Dolnicar and Bettina Gr{\"u}n and Friedrich Leisch",

year = "2011",

doi = "10.2501/IJMR-53-2-231-252",

language = "English",

volume = "53",

pages = "231 -- 252",

journal = "International Journal of Market Research (fr{\"u}her: Journal of the Market Research Society)",

issn = "0025-3618",

publisher = "SAGE Publications Ltd",

number = "2",

}

TY - JOUR

T1 - Quick, simple and reliable: Forced binary survey questions.

AU - Dolnicar, Sara

AU - Grün, Bettina

AU - Leisch, Friedrich

PY - 2011

Y1 - 2011

U2 - 10.2501/IJMR-53-2-231-252

DO - 10.2501/IJMR-53-2-231-252

M3 - Journal article

SN - 0025-3618

VL - 53

SP - 231

EP - 252

JO - International Journal of Market Research (früher: Journal of the Market Research Society)

JF - International Journal of Market Research (früher: Journal of the Market Research Society)

IS - 2

ER -