Reaching for the stars: Identifying drivers of online reviews for proactive customer review management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the European Marketing Academy
Subtitle of host publication	51st Annual EMAC Conference, Budapest, May 24-27, 2022
Publisher	European Marketing Academy (EMAC)
Publication status	Published - 2022

Cite this

@inproceedings{839c327e206d4a5b953e2d008d3226af,

title = "Reaching for the stars: Identifying drivers of online reviews for proactive customer review management",

author = "Konstantin Kremslehner and \{Sengo Furtado\}, Filipe and Nadine Schr{\"o}der and Thomas Reutterer",

year = "2022",

language = "English",

booktitle = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy (EMAC)",

}

Reaching for the stars: Identifying drivers of online reviews for proactive customer review management. / Kremslehner, Konstantin; Sengo Furtado, Filipe ; Schröder, Nadine et al.
Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), 2022. 106299.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - Reaching for the stars

T2 - Identifying drivers of online reviews for proactive customer review management

AU - Kremslehner, Konstantin

AU - Sengo Furtado, Filipe

AU - Schröder, Nadine

AU - Reutterer, Thomas

PY - 2022

Y1 - 2022

M3 - Contribution to conference proceedings

BT - Proceedings of the European Marketing Academy

PB - European Marketing Academy (EMAC)

ER -